Whether or not it’s gonna be something that the teenagers want, I’m not sure, but for me, I think it’s a brilliant marketing move.”
I have no doubt that the younger kids will probably be tied to that and don’t really want a pair. The fact that they’re doing that for Space Jam: A New Legacy, tying the products in with the movie, I think it’s genius.
Lebron space jam shoes movie#
“If they had done that back in 1996 and they released the ‘Space Jam’ 11s as part of the movie promotion, that would have been huge back then. “I think it’s a fantastic idea,” says longtime Air Jordan collector Sean Collard ( on Instagram). Some of the sneakers being released by Nike for 'Space Jam: A New Legacy.' (Image via Nike) It seems hard to believe Nike wasn’t more involved in the promo at the time, considering the whole premise of the movie was based on its commercials, but it’s true. And any of those vintage T-shirts you see with Nike Swooshes next to Bugs Bunny are connected to the “Hare Jordan” ad campaign that aired throughout the ‘90s, not the movie that they inspired. The black-and-concord 11s that MJ laced up to defeat the Monstars would not even be available to purchase until four years later when they first released in 2000. The white-and-black Air Jordan 9 has become connected to the film simply because it was worn in a scene by Jordan, but had been released two years prior. Back in ‘96, Nike had not released any officially licensed gear of its own to go along with the movie. Unlike in 1996, Nike is releasing tons of promotional products to coincide with the release of this generation’s Space Jam to guarantee it feels like the biggest movie event of the summer. There will be plenty of things to separate the sequel from the original, including the shoes, in the hopes of creating a new legacy of its own (literally, it says so in the film’s official title). For some reason, there’s a cameo from A Clockwork Orange’s droogs this time around, too.
The technological capabilities of special effects in movies have evolved greatly over the past 25 years, so the movie will certainly look more polished. The villain is no longer a green alien, it’s Al-G Rhythm (Don Cheadle). The main protagonist leading Bugs, Lola, and the rest of the animated squad is no longer MJ, but this generation’s biggest basketball player, LeBron James. A sequel to the cult classic NBA x Looney Tunes crossover event, Space Jam: A New Legacy, is releasing in theaters with some tweaks to the formula. This Friday, audiences are being welcomed to the Space Jam once again.
Most recently, a launch in 2016 to celebrate the 20th anniversary of the film that was Nike’s largest single release to date at the time.Ī close-up of the 'Space Jam' Air Jordan 11 in 1996's 'Space Jam.' (Image via Nike) It is arguably one of the most beloved colorways of one of the most beloved Air Jordans ever, and has gone on to receive three separate releases. It has been affectionately nicknamed after the movie by sneaker enthusiasts ever since. The shoe would become a symbol of the cultural phenomenon that was Space Jam in the years that followed.
Fantastic impression, and dunks the ball through the hoop for the win.Īmid the slow motion suspense of MJ’s buzzer beater, viewers are treated to a close-up of his shoes, a pair of black Air Jordan 11s with a Concord-colored Jumpman. As the clock ticks down, he leaps from the half court line, does his finest Mr. They’re losing 77-76, but this is Michael Jordan we’re talking about. With 10 seconds left on the clock, Michael Jordan and a rag tag group of Looney Tunes are about to be defeated by the Monstars, a gang of antagonistic aliens who have stolen the abilities of NBA legends like Charles Barkley and Larry Bird and are led by the mob boss-esque Mr.
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